The Ultimate Guide to Technical SEO
Technical SEO is the information behind your website. Sitemaps and alt text are just a few examples. Technical SEO looks beyond the content of your site to see if the structure will easily convey the correct information to search engine spiders.
Technical SEO translates the elements on your website into search engine-friendly language. It makes it easier to index your website, scan for keywords and structures that are relevant, and put your URL on the first page of SERPs.
We’ve put together all the information you need to optimize your site. This list of technical SEO tips includes key elements for making your website fluent in search engine language.
Checklist of Technical SEO for Digital Marketers
A technical SEO checklist is an invaluable tool for digital marketers. It can help identify areas that could be improved. Here are the top 10 technical SEO items you need to add:
- Mobile-Friendly
- Site Speed
- URL Structure
- Security
- Website Redirects
- Structured Data
The Importance of Optimizing Mobile Site Speed
Google is moving towards mobile-first indexing, which means algorithms are primarily looking at mobile versions of websites before scanning desktop versions. Mobile-friendliness is therefore a key factor in SEO rankings. If you haven’t already optimized your site for mobile devices, now is the time to do so.
Create a Responsive Site
This allows your website to be easily adapted to the mobile environment. A responsive website that is compatible with both desktop and mobile will have a single URL and HTML. You’ll be less likely to miss SEO opportunities. It’s also easier to maintain because all changes are automatically reflected in both versions. Google recommends this approach.
Separate Your Mobile Website from Your Desktop Website
You can optimize your content for mobile using this approach without changing your desktop site. This helps target your mobile audience and optimize for mobile specifications.
Our team recommends creating a responsive website that can switch between desktop and mobile versions so you won’t miss out on content loaded in one version.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a Seminole SEO. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.