5 AI-Powered Design Tools for Budget-Friendly Marketing
Whether you’re a small business or an upcoming startup, the key to getting a good first impression from customers is by having high-quality visual content. Fortunately, you no longer need to hire a professional or invest a hefty amount in a complicated graphic design software to get what you’re looking for.
In this article, we’re going to share the top AI-powered design tools that can help you create stunning and effective visual content without breaking the bank. If you’re set to take your marketing strategy to the next level, let’s begin!
The Best Features to Look for in an Online Design Platform
There’s no one-size-fits-all rule when it comes to selecting an AI-powered design tool. Each platform will vary in terms of the features it offers, and you can definitely benefit from some more than others.
To help you identify the types of features that you might need, below are some of the best built-in tools you should definitely look for in an online design platform:
1. Template library
When we talk about a good template library, we’re not just talking about a hundred or one thousand pre-designed templates. Instead, we highly recommend choosing an online design tool that offers an extensive library of over 1M+ templates where you can find the most suitable option for your needs.
2. AI generation tools
AI generation features can involve a variety of tools, from a text-to-image generator to an AI Writer. When browsing through online design tools, however, it’s best to select the option with features that align with your needs.
For instance, an AI Images generator can be especially helpful for graphic designers and social media marketers.
3. Content Planner
Whether you’re handling your digital marketing strategies independently or with a team, having a Content Planner is an effective way to manage social media content. Not only that, but a Content Planner can also be used to easily schedule your posts in advance for seamless automated posting.
4. Brand Kits
If you’re a beginner graphic design artist, you may find it difficult to combine different color schemes to see which ones fit your design best. That’s where Brand Kits can come in handy. You simply need to upload your brand’s specific colors, fonts, and logos, so you can have an easy time designing consistent and effective social media graphics.
5. Resizing tool
A resizing tool may seem like an unnecessary feature, but trust us when we say that it can make all the difference. Whether you’re preparing a design for print or posting on various social media platforms, a resizing tool helps ensure that your design is optimized and high-quality.
The Top Online Design Platforms for Creating Effective Marketing Campaigns
Here are the most recommended online design tools that you can use for optimizing your online marketing campaigns:
1. Canva
Overview
Canva is an online design tool with a drag-and-drop editing interface. It’s one of the more popular online design platforms and offers a wide variety of design types and templates. While Canva’s free version may be suitable for some users, the majority of its premium assets and other features are only available on the paid tiers.
Key features
- Drag-and-drop editor
- Video and photo editor
- Brand Kits
- Apps and integrations
Pricing tiers (per month)
- Free
- Pro ($15)
Why it’s great
While it doesn’t offer the most customization features compared to other tools, Canva remains a great choice for beginner designers. It offers a good library of free templates, and can be easily integrated with other platforms for additional features like social media marketing.
2. Visme
Overview
Visme is another online design tool with a drag-and-drop interface. Compared to tools like Canva, however, Visme puts more emphasis on data and animated content. This makes Visme a useful option for those in need of marketing infographics or presentations.
Key features
- Video/GIF maker
- AI brand design tools
- Mockup generator
- Design collaboration
Pricing tiers (per month)
- Basic (Free)
- Starter ($29)
- Pro ($59)
- Enterprise (Custom)
Why it’s great
For users looking for a more straightforward and accessible online design tool, Visme may be a bit of an overkill. This is due to the platform’s various features, such as animation and data presentation, which not all users can benefit from. However, it remains a good pick for those looking to create interactive and data-heavy content.
3. VistaCreate
Overview
VistaCreate is an online design tool that’s a particularly suitable choice for beginner designers due to its straightforward interface. While it does offer fewer features compared to other platforms, its built-in software is highly sufficient for basic graphic designs.
Key features
- 70M+ images, videos, and vectors
- Sticker Maker
- Team account
- Version History
- Logomaker
Pricing tiers (per month)
- Starter (Free)
- Pro ($13)
Why it’s great
VistaCreate is a great entry-level graphic design tool due to its simple and clean interface. While you won’t get as many fancy features like marketing tools compared to other tools, VistaCreate can help you design professional-looking visual content for various needs.
4. Piktochart
Overview
Piktochart is another online design platform that focuses on offering design tools for data-heavy content. With Piktochart, users can create various visual designs from charts/maps to infographics. Additionally, Piktochart offers basic animation tools, which can be helpful for creating interactive content.
Key features
- 5M+ icons, illustrations, & 3D graphics
- AI credits
- Export in PNG, PDF, and PPT
- Branded Templates
Pricing tiers (per month)
- Free
- Pro ($29)
- Business ($49)
- Enterprise (Custom)
Why it’s great
While it offers similar features to Visme in terms of data-visualization tools, Piktochart offers a more accessible platform due to its fewer features. With Piktochart, users can get access to a similar drag-and-drop editor, minus the advanced features, which may be overkill depending on the desired output.
5. PosterMyWall
Overview
PosterMyWall is a social media management, marketing, and design tool all rolled into one convenient platform. Despite its versatile features, however, PosterMyWall’s interface is highly beginner-friendly and perfect for small business owners.
Key features
- AI toolkit (text-to-image generator, AI writer, etc.)
- 1M+ free and customizable templates
- Content Planner
- One-click resizing tool
- Brand Kits
Pricing tiers (per month)
- Free
- Premium ($9.95)
- Premium Plus ($29.95)
Why it’s our top pick
PosterMyWall is one of the most accessible online design tools due to its affordable pricing plans and user-friendly features. Not only that, but PosterMyWall also offers a comprehensive set of AI-powered tools, including an AI Voice feature that can come in handy for video content on TikTok or Instagram Reels.
Which is the Most Beginner-Friendly Online Design Tool for Small Business Marketing?
While we’ve provided some of the most user-friendly online design tools in the market, we highly recommend PosterMyWall for its versatile yet accessible features. With PosterMyWall, users can get access to social media management, marketing, and content creation tools that are highly affordable and user-friendly.
These features make PosterMyWall an ideal choice for small business owners looking for a cost-efficient yet effective means to optimize their marketing strategy. Don’t have any prior experience in graphic design or marketing? No problem! With PosterMyWall, you can get beginner-friendly features tailor-fit for your small business marketing needs.
Power-Up Your Digital Marketing Strategy
Effective marketing campaigns don’t have to be complicated or expensive. As long as you have a clear vision and a user-friendly marketing tool, you can easily create and manage your content across various platforms.
Whether you’re looking to optimize or get started with a new marketing campaign today, browse through this list and find a tool that aligns with your goals. By staying consistently on-brand, you can power up your digital marketing strategy in no time!