Funnel Software as a Marketing Automation Tool
Marketing automaton is very critical for most online businesses to enhance sales and is described as technologies and software that have been designed for departments dealing with marketing in the online business. Repetitive tasks can be automated in the software as well as using various online channels for marketing such as social media, email and websites. The tools can be used by consultants, marketing departments and part time marketing employees who benefit making specifications for criteria and outcomes for various processes and tasks. Human errors will be reduced as well as increasing efficiency since the software will also work on interpretation, storage and execution of all the information. Marketing automation platforms are usually used as web-based or hosted solutions and the customer will not be required to install any software. Development and analysis of campaigns in marketing and customers, managing the campaigns in marketing, organization of customer data and storage appropriately as well as moving contacts from leads to customers are the four main tasks that the marketing automation tools are required to perform. A funnel software is an example of a marketing automation tool.
A funnel software is a program that has been created to ensure that a person who has an online business is able to sell products easily and manage the sales. The funnel software works in such a way that it shows a visual representation of how a customer journeyed from the first stage of being aware about it to the final one which is taking action.
There are four main stages which customers have to undergo in a funnel software system. The first stage is awareness where all prospective customers in search for solution of a problem they have come to know of the funnel software. The awareness can be reached through email campaign, content marketing as well as avenues in social media among other channels. The second stage is interest stage where customers will begin looking for more information about funnel sales and ask questions regarding it. When customers continue doing further research on the funnel software, they get to the third stage which is the decision stage where they have to choose on the next course of action. Action is the fourth and final stage in the funnel software system where the prospective customer decides to become a full customer by purchasing the product. The number of customers keep on declining as from the first stage to the last stage. It is very beneficial for an online business to use a funnel software system. The benefits are quite a number and may include development and analysis of campaigns in marketing and customers, managing the campaigns in marketing, organization of customer data and storage appropriately as well as moving contacts from leads to customers.