Apple loses out to Amazon as world’s most valuable brand

Still not number one.

Look around and decide what you value most.

Is your most precious element the highly stressed, lowly paid person who delivers packages to your door? Or could it be the iPhone that allowed you to order that package?

I only ask because my nasal tract has been buried in the 2020 BrandZ report that ranks the world’s most valuable brands.

BrandZ claims to be the world’s largest brand equity database, with millions of interviews and little data points that make up one vast, important whole. And what a whole.

The report’s authors, WPP’s Kantar, claim it measures the brands “making the largest absolute $ contribution to the total value of their respective parent companies, considering both current and projected performance.”

The future may look grim for some.

Apple has again somehow fallen short of Amazon to claim the ultimate crown. Which must so depress Cupertino, as

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IBM wants to stop a Brazilian senior executive from joining Microsoft

The new president for Latin America at Microsoft has not managed to start work as his former employer IBM has launched a court case to prevent him from doing so.

After resigning from IBM in mid-May, Rodrigo Kede Lima was supposed to start at Microsoft that same month, as previous incumbent, Cesar Cernuda, prepared to step down and start at cloud data services firm NetApp as president. Cernuda left last Wednesday (1) but Lima was still unable to take over as planned.

In its lawsuit against Lima, the Big Blue demands the repayment of USD 1.3 million in stock options and claims he is breaching his non-compete agreement whereby he had agreed to not seek employment at direct or indirect competitors for a period of 12 months after leaving the company.

The company argues that Lima, as “top 1% of IBM’s highest-ranking executives” would be inevitably exploiting contacts and knowledge

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I went to a Microsoft Store and all I saw was Apple laughing


Chris Matyszczyk/ZDNet

The first thing I saw were these words: “Build your personal brand.”

This is something Microsoft didn’t quite grasp for a little too long. Its brand wasn’t personal. Instead, it was large and cold, something of which Apple took full advantage.

Eventually, Microsoft got the hint that humanity may be a good thing. Surprisingly, it even began to open stores, most at locations near Apple stores. All to coincide with the glory that was Windows 7.

Now, though, Microsoft is closing almost all its stores, a peculiar admission of, well, what exactly? That the company desperately needed to save $450 million — the amount it’s officially writing down? That physical retail is dead? That the coronavirus will last for years? That Microsoft just can’t do what Apple can do?

Ever since the announcement, I’ve wondered what state Microsoft has left its stores in. Have they

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Windows 10 2004: Microsoft kills memory bugs behind 5% to 10% of Windows flaws

Microsoft has detailed its next step in eliminating uninitialized memory issues, this time targeting the uninitialized kernel pool memory used by developers who build hardware drivers for Windows.

These uninitialized memory vulnerabilities represent as many as one in 10 of all Microsoft CVEs in recent years, according to Joe Bialek, a security engineer in the Microsoft Security Response Center (MSRC). 

“Uninitialized kernel pool vulnerabilities account for a little under half of all uninitialized memory issues that were reported to Microsoft between 2017 and the middle of 2018,” notes Bialek

Bialek last month detailed Microsoft’s InitAll project to address uninitialized memory vulnerabilities. InitAll was enabled in kernel-mode code, Hyper-V code, and networking-related user-mode services from Windows 10 version 1903 and newer. 

It’s part of Microsoft’s larger effort to kill off memory-related bugs, which have made up about 70% of all patches Microsoft shipped over the past decade, in part because

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Windows 10 2004 bugs: Here’s Microsoft’s workaround for Storage Spaces file corruption

Microsoft has finally offered an official workaround for Windows 10 version 2004 users who find that the Storage Spaces disk-failure protection feature is broken after the update and corrupting some files. 

As ZDNet reported in mid-June, some users have reported seeing corrupted partitions and damaged files in the Storage Spaces ‘parity spaces’ feature for storage-efficient archiving.  

According to Microsoft, parity spaces are “designed for storage efficiency and protect your files from drive failure by keeping multiple copies”. It’s optimal for archival data and streaming media, like music and videos.  

One user detailed potentially expensive problems caused by the Windows 10 2004 update and bugs in Storage Spaces. 

“My 20TB parity storage space shows up now as RAW, no accessible files. Storage Spaces tool and PowerShell show it as healthy, containing data. Looks like the ReFS partition has been corrupted, and I may have to fork out cash on recovery

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Redis database creator Sanfilippo: Why I’m stepping down from the open-source project

Salvatore Sanfilippo, creator of popular NoSQL database Redis, has stepped down as the maintainer of the open-source project, which is now adopting a new ‘light-governance model’, as opposed to its current autocratic model.

Although Sanfilippo is stepping down as the benevolent dictator for life (BDFL) of the Redis open-source project, he will stay on with Redis Labs on its advisory board, helping guide the project from a distance. 

Sanfilippo, aka ‘antirez’, kicked off the project in early 2009. Since then, the Redis database has become popular for caching and the go-to real-time database for supporting large-scale back-end transaction and content-serving systems.  

Today, the Redis database is open source, while enterprise features and Redis Modules are licensed separately. It’s the most popular key-value store, according to DB-Engines, ahead of Amazon DynamoDB and Microsoft Azure Cosmos DB, and Memcached. Last year, Redis Enterprise launched as a managed service on Google Cloud

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