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They’re using a new technology (albeit in an enormous and exploding industry). Infusion Biosciences claims that the technology platform is working at business scale within the U.S., which I believe refers to the related MiST technology licensed from Dr. Sen as effectively and extracts water soluble minerals in an analogous method to the INFUZ2O expertise. What all of these advertising stacks level to is a shift in the way businesses are capturing, qualifying, and connecting with their leads and prospects. Actual-time, on-demand messaging is now the norm, and the explosion of knowledge enrichment instruments have meant messaging has turn out to be more and more personalized – and thus efficient. In our conversations, three additional takeaways stood out.
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