Google Analytics 4 launches with AI-powered insights, deeper integration with Google Ads, cross-device measurements, and more granular data controls (George Nguyen/Search Engine Land)


George Nguyen / Search Engine Land:

Google Analytics 4 launches with AI-powered insights, deeper integration with Google Ads, cross-device measurements, and more granular data controls  —  The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.