A website is very important for any business, however, you will find some sites are faster than others. Making a website is not a hard task because most of the work is made easier by the website builders that have the outline of the whole thing. The difficult thing in a website is in optimization, this is essential because it will make the difference in terms of the flow of traffic you get. Herein are some of the key tricks that you can utilize to make your site faster and optimized.
You should refrain from posting bug sized photos. Photos are necessary for any site and most especially on the homepage, they help in break the monotony of texts. In fact without images on this site, people would get bored and even leave the site. Before posting photos on this website, you should consider the size, the bigger it is the longer it will take to load, this will increase the bounce rate.
It is always critical that you choose an image that does not make the website to lag, for example you should not use HTML since these photos will require that the full image to be downloaded. How fast is your site in terms of loading speeds. If your website is quicker in terms of loading, then that will mean more traffic for your site and thus conversion to sales in case it is a business website.
There are some things that you can do to increase the speed of your site. One you can compress your website so that it is more loadable in various devices so that people can learn about your company, additionally, you can also make your CSS files smaller or reduce the external scripts. Hosting is also critical in the quality of the site, find an appropriate web hosting platform for this. If you want to gauge the speediness of your site, then you can use various tools for measuring this. These tools will give you insights on where to check on.
You should make sure that the content you have posted on your site is latest. These blogs will inform the site visitors of your content. If your blogs are for instance, outdated, then this might affect your business negatively, it might give the impression that you do not care about your business. Your site should give the visitors more info about what you deal in for instance the products and such things, this will go a long way in increasing conversions, for instance you can include a view here section that directs the user to your products and business. Finally, it is also good to make sure that your website can be accessed through a phone, research has shown that more than half of all traffic from website comes from phones, it thus makes sense to ensure your website can be used on phone.