15 years at ZDNet: What a long, strange trip it’s been

This weekend marked the 15th anniversary of my first post on ZDNet. To mark the occasion, I went back and immersed myself in the news of the day to see how much the world has changed in the past decade and a half. It was a disorienting trip down memory lane.

This is what the ZDNet home page looked like that day, courtesy of the Internet Archive’s Wayback Machine.

In February 2006, technology was mostly about PCs

In early 2006, George W. Bush was President of the United States. The leading candidates to replace him, according to a Quinnipiac University poll, were former New York City Mayor Rudolph Giuliani and a freshman Senator from Illinois named Barack Obama. Whatever happened to those guys?

One bit of political news that made it to ZDNet’s front page that day was a story about “the new JibJab joke hub.” I

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Should Christiano Ronaldo sell purses in India? Humanz Big Data analysis says yes

Christiano Ronaldo is one of the most liked and followed humans on Instagram — but why would he be so suitable for a purse campaign in India? Tel Aviv, Isrel-based Ai-powered platform Humanz thinks he would be perfect for the job.

It ran its algorithm on the footballer and identified some key components that would make him the perfect person for a marketing campaign there: Over one in three (37%) of his audience of authentic users are in India.

Four of the top five interest categories of his audience are: Lifestyle. Fashion, Beauty, and Travel. And a product that cuts across all of these categories is ‘handbags, or purses’.

Additionally, almost seven in ten (69%) of his female audience are old enough to make their own purchase decisions (19 years and older). A perfect match for brands — chosen by AI.


The Humanz AI engine identifies suspicious users

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Large and small firms accelerate UC technology adoption in response to Covid-19

Research from Ribbon Communications has revealed that in the space of a year, unified communications solutions have gone from a useful business add-on to a critical part of the fabric of any company large or small.

On a yearly basis, and basically beginning from April 2020, the coronavirus has changed everything and, in terms of networking, turned everything upside down. Remote conferencing and collaboration are now business necessities, and just as important to the supplier community as to users.

The real-time software and IP optical transport solutions provider’s annual unified communications (UC) survey measured the UC purchase drivers and buying behaviours of leaders from small to medium-sized enterprises (SMEs) and enterprises around the world. It took responses in November 2020 from more than 4,500 technology decision makers across 18 countries in the Americas and Europe. Respondents worked in companies with five to more than 5,000 employees.


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