Microsoft is investing in General Motors’ self-driving subsidiary Cruise. In return, Cruise and GM are touting Azure as their “preferred” (though not exclusive) cloud vendor.
According to the January 19 press release about the deal, Cruise will use Azure for its autonomous vehicle solutions. GM will work with Microsoft on collaboration, storage, AI and machine learning, as well as on digital-supply chain, productivity and mobility services. And Microsoft will join GM, Honda and institutional investors in a combined, new equity investment of more than $2 billion in Cruise. (Officials are not sharing the specific amount Microsoft will be investing.)
Microsoft has found success in targeting a number of vertical markets by positioning itself as a tech provider, not a potential head-to-head competitor — which Amazon is in many markets. Autonomous vehicles is one of these areas, and Microsoft already has other partnerships in this space, such