Microsoft is closing its physical retail stores, and instead will focus its retail efforts on digital sales. David Porter, Corporate Vice President of Microsoft Store made the announcement on June 26 via a blog post on LinkedIn.
Microsoft will continue to employ retail salespeople but they will be focused on sales, training and support for consumers, small businesses and enterprise customers, Porter said. Microsoft already had been deploying its retail sales people remotely and in training roles during physical store closures resulting from the COVID-19 coronavirus pandemic.
Microsoft isn’t going to close its flagship stores in London, New York, Sydney and Redmond, however. Porter said the company will “reimagine” them as new spaces, which will serve more as experience centers. He didn’t offer further details about how customers will be able to visit these centers.
Microsoft originally announced its plans to open Microsoft-branded retail stores in February 2009.