I confess to have been seduced.
Well, a little.
Ever since Satya Nadella became Microsoft‘s CEO, the impression was that Redmond now housed a happier, more humane company that wanted to play nicely with everyone.
Yes, it still cursed Apple occasionally, but who doesn’t do that? Occasionally. Even Nadella himself gave in to it.
But just because you have a more pleasing image doesn’t mean you’re not still aggressively competitive when you see the opportunity.
Recently, there was a hurriedly made ad for Microsoft Teams that cleverly tried to roast Zoom and its security issues on a spit.
Then there was Slack CEO Stewart Butterfield raising the possibility that Microsoft wants to kill his company. Which would be rare cruelty, he said, because Slack isn’t even a competitor of Microsoft Teams at all. (No, Slack is but a