Look around and decide what you value most.
Is your most precious element the highly stressed, lowly paid person who delivers packages to your door? Or could it be the iPhone that allowed you to order that package?
I only ask because my nasal tract has been buried in the 2020 BrandZ report that ranks the world’s most valuable brands.
BrandZ claims to be the world’s largest brand equity database, with millions of interviews and little data points that make up one vast, important whole. And what a whole.
The report’s authors, WPP’s Kantar, claim it measures the brands “making the largest absolute $ contribution to the total value of their respective parent companies, considering both current and projected performance.”
The future may look grim for some.
Apple has again somehow fallen short of Amazon to claim the ultimate crown. Which must so depress Cupertino, as